What are cookies in our research context?
Cookies are small text files placed on your device relative to your browsing activity. At Yangtze Trend Labs, these files allow us to distinguish your session from other visitors, ensuring that the complex data filters and trend visualization tools you use remain consistent during your visit.
When you conduct market research on our platform, cookies help us understand which regional trends are most relevant to global enterprises, allowing us to refine our content delivery without identifying you personally.
Categories of data collection
Strictly Necessary Cookies
Required for the technical operation of YangtzeTrendLabs.digital. They enable core site features like secure logins, CSRF protection, and load balancing. The site is unable to function correctly without these identifiers.
Cannot be disabledAnalytical & Performance Cookies
These allow us to recognize and count the number of visitors and see how they move around our site. We use this data to improve the way our research tools work, ensuring users find the insights they need efficiently.
OptionalPreference & Localization Cookies
Used to recognize you when you return to our platform. This enables us to personalize our insights for you, greet you by name if logged in, and remember your regional research preferences (e.g., your choice of language or specific city-level trend filters).
OptionalData Retention & Expiry
Session Cookies
These are temporary and expire once you close your browser. They are used primarily to manage your active trend analysis session and ensure data integrity as you navigate between different regional data sets.
Persistent Cookies
These remain on your device for a set period (varying from 24 hours to 12 months). They allow us to remember your settings for future visits, ensuring a frictionless experience when you return to your saved research projects.
Managing your preferences
You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences through the interactive banner that appears upon your first visit or by adjusting your browser settings.
Please be aware that if you choose to decline performance or functional cookies, some parts of our trend mapping visualizers may not behave as intended, and your specific platform customization may be lost between sessions.
